LONDON, Jun 11, 2013 (Marketwired via COMTEX) --
Leveraging the power of mobile technology, Nokia has partnered with
The ONE Campaign to support their mission of ending extreme poverty
around the
world. ONE's new music-based campaign, agit8, launches
today to showcase the
incredible progress that has been made in the
fight and to amplify the call for
action.
Extreme poverty has been
cut in half in the last 20 years, and the facts
show that it can be
virtually eliminated by 2030 - but only if we act now.
The
campaign
includes a digital music platform featuring new video recordings
of
classic protest songs, a new film that will be projected on the
iconic facade of the Tate Modern in London and impromptu live
performances. As the visual voice
of this once-in-a-lifetime global
media campaign, Nokia is helping spread the
word via images captured
around the world.
Evocative images taken by prominent photojournalists, bloggers,
amateur photographers and celebrities across the world using Nokia's
Lumia 920 smartphone will be projected onto the Tate
Modern the
evenings of 11-13 June.
Moreover Nokia is encouraging its community
to make their voices heard by capturing and sharing images, stories
and experiences that support ONE's "Progress via Protest" theme.
The
images, inspired by protest songs, are available to view and can be
shared on Twitter using the official hashtag #nokiaxONECampaign or
uploaded to Nokia's official Facebook page (facebook.com/Nokia).
"A shared belief in connecting people has facilitated this exciting
and dynamic
partnership," said John Nichols, Global Brand Director at
Nokia. "With our leading-edge imaging technology, and the power of
photos to help raise awareness
of world issues, and bring people
together, we are committed to help spread the
mission of this
incredible organization."
ONE will use the high-quality photography generated by Nokia users to
inspire
millions of people to support their on-going grassroots
advocacy work targeting
extreme poverty and preventable diseases
around the world. Visitors to one.org/protestsongs will find
beautiful photography powered by Nokia alongside
a diverse array of
artists putting their own spin on classic protest songs.
The
site
will include video performances from everyone from
internationally-known artists to street buskers, and gives users the
opportunity to add their voice to the fight against extreme poverty
"Advocacy at its core is a collective experience, a movement, that is
meant to
be shared with others," said Jeff Davidoff, Chief Marketing
Officer of ONE. "People share their experiences through pictures,
making Nokia the perfect partner for our members to connect and
campaign against extreme poverty."
About Nokia
Nokia is a global leader in mobile communications whose products have
become an integral part of the lives of people around the world.
Every day, more than 1.3
billion people use their Nokia to capture
and share experiences, access information, find their way or simply
to speak to one another.
Nokia's technological and design innovations
have made its brand one of the most recognized in the world. For more
information, visit http://www.nokia.com/about-nokia.
About ONE
Co-founded by Bono and strictly nonpartisan ONE is a campaigning and
advocacy
organization of more than three million people taking action
to end extreme poverty and preventable disease because the facts show
extreme poverty has already been cut in half and can be virtually
eliminated by 2030. Learn more at ONE.org.
This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants
that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
No comments:
Post a Comment