A RECORD LABEL developing talent of African descent has agreed to
partner with Warner Music Group’s Alternative Distribution Alliance
(ADA) for an exclusive European distribution deal.
Asquared Entertainment, a niche record label, publishing and
management company, sources and develops talent of African artists,
including afrobeats star DizZY and Eastenders actor Chucky Venice, across the entertainment industries.
Through the new partnership, African artists will be given the
opportunity to get their music distributed by a major label outside of
Africa.
Alexander Amosu, the Asquared chairman, said: “Only a handful of
African acts get signed by major labels, Asquared signs talented artists
and now we can offer them the exciting opportunity of having their
music heard across Europe.”
Dan Chalmers, managing director of ADA and Warner Music Artist and
Labels Services added: “We are delighted to have formed a partnership
with Asquared, and I look forward to working with Alexander to showcase
exciting new and innovative artists from the African continent to a
wider international audience."
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